Lead General International

Brand Story

In 1980, in Chongqing's Ciqikou, the Shuai family's old stove began crafting a legacy. Master Shuai pioneered the "Three Simmerings and Nine Brewings" beef tallow recipe, paired with the ancestral Nine-Square Grid technique, creating a hotpot known for its rich, layered flavors. The second-generation heir brought this tradition to New York, where the aroma of Chongqing hotpot became a nostalgic symbol for many.

Now, he heads to the Lion City, launching "Lead General" hotpot in May 2025, blending century-old techniques with Southeast Asian influences. From Ciqikou to Manhattan, and now to Singapore, "Lead General" aims to share the essence of Chinese hotpot with the world. With a copper pot and a blend of spices, we embark on a journey to let the world savor the timeless flavors of China.

Brand Vision

Drawing on the cultural essence and unique flavor of Sichuan and Chongqing hotpot for thousands of years, we are committed to promoting this food treasure to a broader international stage with Singapore as the strategic starting point.

Our eyes are not only focused on Southeast Asia, but also look at the exquisite food culture of Japan and South Korea, as well as the unlimited enthusiasm of Europe and the United States.

Our vision is to transform the aromatic richness of Sichuan and Chongqing hotpot, a bridge connecting the taste buds of the world, so that diners around the world can taste this passion and ingenuity from the East.

Catering Experience

Years

Radius

Continent

Turning Quality into Reality with Strength

Years

Guizhou sour soup pot

This naturally fermented sour soup from Guizhou is refreshing and appetizing, with a genuine flavor.

General's Red Robe Tomato Pot

The tomato-based broth, as red as a general's ceremonial robe, offers a tangy and sweet flavor that awakens the appetite. It evokes the joyous atmosphere of a general's triumphant return—warm, vibrant, and full of celebration.

General's Wild Mushroom Pot

The mushroom-based broth is simmered with wild treasures, General's Wild Mushroom Pot its fresh aroma reminiscent of a general venturing deep into the mountains to uncover rare delicacies. Smooth and subtly sweet, it feels like a gentle forest breeze brushing against your face.

General's Tom Yum Pot

Tom Yum's bold sour and spicy flavors command like a general's orders, with the boiling pot resembling the sounding of a battle horn. Its tangy, spicy, and umami richness strikes the palate with unstoppable force.

General's Clear Oil Pot

The clear oil broth is refreshing and straightforward, like a general deploying troops in formation. The ingredients in the pot resemble a vast army, and as they cook, they embody the bold spirit of the culinary world—crisp, decisive, and endlessly memorable.



Specialty Products