About Us
About Us
Brand Vision
Drawing on the cultural essence and unique flavor of Sichuan and Chongqing hotpot for thousands of years, we are committed to promoting this food treasure to a broader international stage with Singapore as the strategic starting point.
Our eyes are not only focused on Southeast Asia, but also look at the exquisite food culture of Japan and South Korea, as well as the unlimited enthusiasm of Europe and the United States.
Our vision is to transform the aromatic richness of Sichuan and Chongqing hotpot, a bridge connecting the taste buds of the world, so that diners around the world can taste this passion and ingenuity from the East.
Brand Philosophy
Brand Story
In 1980, in Chongqing's Ciqikou, the Shuai family's old stove began crafting a legacy. Master Shuai pioneered the "Three Simmerings and Nine Brewings" beef tallow recipe, paired with the ancestral Nine-Square Grid technique, creating a hotpot known for its rich, layered flavors. The second-generation heir brought this tradition to New York, where the aroma of Chongqing hotpot became a nostalgic symbol for many.
Now, he heads to the Lion City, launching "Lead General" hotpot in May 2025, blending century-old techniques with Southeast Asian influences. From Ciqikou to Manhattan, and now to Singapore, "Lead General" aims to share the essence of Chinese hotpot with the world. With a copper pot and a blend of spices, we embark on a journey to let the world savor the timeless flavors of China.
Food Safety
The company's board of directors has established a dedicated Food Safety Management Committee that swiftly assesses and addresses critical food safety issues. Through multi-dimensional controls encompassing risk monitoring, public sentiment alerts, and technical support: - Strictly manages all supply chain links to ensure premium ingredients - Standardizes central kitchen operations for safety and hygiene - Enhances store supervision and evaluation systems This comprehensive approach fulfills three commitments: ingredient quality, customer health protection, and brand reputation preservation.